Create lookalike audiences of your top customers

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Benefits: better ROI on ads spend, less time spent brainstorming on targeting criteria

Before Lago

• Ads budget spent on broad demographic criteria (e.g., age, location) or interests
• Hard to know which targeting criteria should be changed to optimize ads spend

Results

• Leads generated by ads campaign fit a broad persona, that does not necessarily turn into a high-usage or high-revenue user

With Lago

• In a few clicks, segment your user base to select only 'high-value' users: the most active ones for instance
• Synchronize this audience to your ads platform directly: using Facebook 'lookalike', or Google 'similar audience' features

Results

• No time spent on defining broad criteria for ads targeting
• Ads budget only spent on 'high-value' users in a predictable way
• 'High-value users' audience is automatically refreshed with new data: ads platform get the latest information from your current user base